Everyone knows the first impression counts. All of us, people or organizations have a certain chance for first impressions. Why would you miss this chance for your business? In a study by Entrepreneur.com magazine over 90% of local businesses have a poor quality logo. If you have a logo for your business accomplished by a professional, a logo that takes your business out of the picture, means you’re already one step ahead of many.
A powerful and well-made logo inspires customers or consumers and yes, even from the first impression, measure the professionalism and quality of the goods or services offered by the small local business.
The LOGO is the cornerstone of your business
Very many small entrepreneurs start the business by thinking about business mechanisms and then marketing ones. Unfortunately the lack of an entrepreneurial culture makes many small local business owners see marketing, branding and the image of the business as a fad or a fahood. The Logo is the first and most important visual element that identifies the business. For this reason he must first exist and then follow some rules to serve the purpose for which he was created.
A logo is not a big investment if done at the same time as the business website. There are several reasons why you should make your logo with the website.
But how much does a LOGO cost?
The price of making a logo can start from 5-10 euros and can reach 200 – 300 euros. We estimated prices in euro because most designers or design agencies have the price in euro. The average price of one Logo made by a designer or agency is 50-100 euros. In general the number of variants offered is 2-3 and the number of revisions is limited.
Attention! Do not confuse the realization of a logo with the realization of a visual identity.
To guide you in choosing a logo that will represent your business we will expose some rules you need to consider when you make/order a logo.
1. Avoid being generic
The first thing you need to make sure is that the logo represent and be directly linked to the services or products that the business offers. Potential clients don’t have to guess what it’s about when they see the logo. Generally, a local business does not have marketing budgets that communicate generic logos so as to print public the values and nature of the business they represent, as big corporations do.
In short, the logo must tell you who you are and what you do, what you offer. Thus the realization of a logo for a small, local business at the beginning, differs very much from the completion of the logs for large companies.
2. Choose your writing (font)
Most local businesses are based on making a logo on a font and a symbol. The font, in general is one less met so as to give the personality of the logo. Do not use fonts like Arial or Times New Roman. These are the most common fonts and do not help in any way a logo to stand out. The combination of the font and an associated symbol is the basis of the future logo.
To make it easier to choose a font think of a feature that the logo must have and transmit it to potential customers: be fresh, elegant, or very artistic. Fonts are generally grouped into several large categories that express certain features as well as colors.
3. Choose the colors
The colors generally transmit messages, express various states and in time certain colors have been associated with various industries. Green is generally used to express freshness and naturalness, Blue is used in the technical, black industries in the more darker areas. Beyond these general rules that you can find on a simple Google search, you can be bolder with your business and use surprising colors to attract attention.
4. What do we do with the Logo?
The moment you begin to think of a logo you must have the entrepreneur to think one step ahead. Where do you put the logo? On which materials you will use and he must fit. For example, a company that deals with the delivery of fresh fruit and vegetables will need certainly to print the logo on the cars, and a candy shop will use it to the fullest on the packaging.
Mainly the logo of a local business used it on:
- Business Cards
- Company at the entrance
- Social networks
5. Choose a professional
The Logo is not something many are good at, even if they have the sensation. Don’t try shortcuts like free logo generators. You have every chance to use a logo that several hundred companies already have. If you know exactly what you want from the logo the relationship with a designer will work flawlessly and the results will be the measure. When you choose the person who will create the logo make sure it is competent. Check your portfolio, check Facebook and other social networks to see what customers are saying about it, or the agency they work in.
The Logo is required for a local company. It is one of the simplest and most handy promotional tools whereby a small local firm can stand out.